From Local Favorite to Online Powerhouse: 1.3K Monthly Visitors

The Challenge

Giuseppe’s Pizzeria, a cherished local spot with locations in Export and Blawnox, PA, was renowned for its authentic Italian food. However, their online presence didn’t reflect their real-world popularity. The website struggled to attract organic traffic and was outranked by larger chains and third-party delivery apps for critical searches like “pizza near me.” Owner Sazzad Zaman needed a way to capture the vast online audience of hungry locals and translate their community reputation into digital dominance.

Our Solution

PixPerk devised a holistic digital marketing recipe to boost Giuseppe’s online visibility and drive direct orders. The strategy was built on three key pillars:

• 1.Technical & Local SEO Overhaul: We optimized the website for speed and mobile-friendliness. We then built out location-specific pages for both the Export and Blawnox pizzerias, optimizing Google Business Profiles for each to dominate local map pack results.
• 2.Menu & Content Optimization: We digitized and optimized their full menu, ensuring every dish was indexable by search engines. We created blog content around topics like “best pizza in Pittsburgh” and “family dinner ideas,” targeting customers at every stage of their decision-making process.
• 3.Building Digital Authority: Through targeted outreach to local food bloggers, Pittsburgh community forums, and online directories, we built a strong backlink profile (8,700+ backlinks) that signaled to Google that Giuseppe’s was a top authority for pizza in the region.

The Results